Status is a series of parties produced in Lima for the advertising industry. The idea was born after the pandemic, when Daniel Saavedra and Martin Ibañez, two creative directors, realized that there were no spaces available for the advertising community to meet, so they started a series of parties where the most prominent names in the industry could act as the starting DJs. In the years since they began, they have collaborated with numerous creative directors, managers, and founders of leading agencies, production studios, and event clients. The party is an opportunity to network and also to promote people inside the industry who have an interest in music.

For the edition, the stellar DJ was Luciana Olivares, founder of Boost Brand Accelerator. As she is most drawn to Salsa, the organizers needed an identity that could reflect the genre's rhythm and flavour without losing its electronic roots. I was responsible for developing the visual identity and motion design.